Shira Linden

For nearly two decades, PromoWriting has created promotional copy that drives response for publishers, direct marketers and advertising/ marketing agencies. A nationally known speaker, author and recognized subscription marketing expert with many controls, Shira’s copy sells subscriptions, products, and memberships. Shira Linden is a seasoned brand builder, direct response/ web site copywriter and consultant proficient in print and online marketing. She oversees all aspects of the creative process from concept to completion, developing sparkling written materials that get results.

PromoWriting creates direct mail packages, renewal and billing series, web copy, email campaigns and other promotions that spur prospects to action. Utilizing a distinctive style that commands attention, Shira develops highly original themes and lively, conversational copy emphasizing key customer benefits. Shira always finds The Right Words using urgency in her copy to generate an emotional reaction – which results in buying behavior.

By creating a powerful, benefit-oriented message that addresses audience “hot buttons,” Shira has developed winning copy for clients ranging from Guideposts to Golf Digest, and over 50 other titles including Food & Wine, Allure, Inc., Highlights for Children, and Chicago Magazine.

Shira’s articles have appeared in CM, The Circulator, Target Marketing Tipline, Subscription Marketing, Catalog Age, and Folio. Her bimonthly column, Product Preview was published in Catalog Age. And her ghostwritten articles appeared in DM News. A noted authority, Shira was quoted in Inside Direct Mail and CM. Shira has been a featured speaker at the Folio Show, Circulation Management Show, DM Days New York and has led onsite workshops for Hearst Magazines and Reader’s Digest.

Shira holds a Bachelor of Science from Cornell University and a Master of Social Work from New York University. She served on the board of the Hudson Valley Direct Marketing Association and is a member of the Direct Marketing Association and the Fulfillment Marketing Association. She received the Creative Excellence award from Women in Direct Marketing International. Shira was named a “Copywriting Genius” by Monthly Copywriting Genius, a newsletter that helps copywriting cubs learn from the masters. Check out the interview and sample in the articles section.

For a Copy Check-up, Free consultation or to put direct response and web site copywriter Shira Linden to work for you, call Shira at 203 371-0654 or email shira@promowriting.com

Now that you know more about Subscription Marketing Copywriter/Consultant Shira Linden, take a look at her sparkling samples.