Press

Tips and tactics to boost direct mail response rates
- by direct marketing copywriter Shira Linden

In addition to writing sparkling copy and developing integrated marketing campaigns, direct marketing copywriter Shira Linden has written numerous articles which appeared in renowned industry publications including CM (Circulation Marketing), The Circulator, Target Marketing Tipline, Subscription Marketing, DM News, Catalog Age and Folio. A noted authority, Shira was quoted in Inside Direct Mail and CM.

Shira is a nationally known speaker and workshop leader who has led sessions at the Folio Show, Circulation Management Conference and McMillen Communications. Plus, onsite workshops at Hearst and Reader’s Digest. Hear excerpts from Shira’s talk at DM Days New York.  And find direct mail copywriting ideas and best practices you can test that will help you lift direct mail response rates.

Now that you know direct marketing copywriter Shira Linden is a recognized expert and author, you’ll want to bring Shira on board to mastermind your next campaign. Call Shira at 203 371-0654 or email shira@promowriting.com

PromoWriting.com Articles:

1. Shira Named Copywriting Genius (interview and sample)

2. Live from DM Days (click to listen to an mp3)

3. Membership marketing

4. Shira is quoted here: Direct mail rolls with the punches

5. Shira is quoted here: The Complete Idiot's Guide to Direct Marketing

6. 10 ways to increase direct mail response – fast!

7. Circ Day Takeaways

8. Circ Day Takeaways part 2

9. Premiums and freemiums…Who’s doing what (pdf)

10. Target Marketing Tipline – What’s working with freemiums

11. Inside Direct Mail

12. Brandbuilding across media categories

13. Branding: It’s not just for the big guys

14. Brand building with taglines

15. Boost direct mail response with the right letter