Direct mail copywriting + Internet copywriting + creative consulting services
A nationally known speaker, author and recognized marketing expert with many controls (direct mail promotions that outperform all others), Shira Linden specializes in direct mail copywriting and Internet copywriting for integrated marketing campaigns.
An award-winning Connecticut-based direct mail copywriter with two decades of experience, Shira’s integrated marketing solutions sell products, services and memberships and incent donations. Shira is a seasoned direct marketing copywriter overseeing all aspects of the creative process from concept to completion, developing sparkling written materials for print and web.
Shira’s creative consulting services extol the benefits of a multichannel approach. Collaborating with creative professionals of her caliber and experience, Shira’s expertise includes direct mail, subscription acquisition, web content, email marketing, landing pages, personal URLs and more. Her direct mail copywriting includes highly original concepts and compelling, lively copy emphasizing key customer benefits.
By creating powerful messages that address audience “hot buttons,” Shira has developed winning solutions for B2B and B2C campaigns for clients from FetchDog to Friends of Animals, plus subscription acquisition campaigns and renewals for over 75 magazines.
Shira’s articles appeared in CM, The Circulator, Target Marketing Tipline, Subscription Marketing, Catalog Age, and Folio. Her bimonthly column, Product Preview was published in Catalog Age, her ghostwritten articles in DM News. A noted authority, Shira was quoted in Inside Direct Mail and CM. She was a featured speaker at the Folio Show, Circulation Management Show, DM Days New York and McMillen Communications and led workshops for Hearst Magazines and Reader’s Digest. View Articles by PromoWriting
Shira earned a Bachelor of Science from Cornell University and a Master of Social Work from New York University. She served on the board of the Hudson Valley Direct Marketing Association and is a member of the Direct Marketing Association and Direct Marketing Fundraisers Association.
Shira’s direct mail copywriting expertise was recognized when she was named a “Copywriting Genius” by Monthly Copywriting Genius, a newsletter that helps copywriting cubs learn from the masters. Read “Genius” Article
Put a genius on your next campaign. Call Shira at 203 371-0654.
